24 November, 2024
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The three core technologies of DJI drones contribute to the development of smart agriculture worldwide

DJI Innovation is a globally leading drone manufacturer with multiple product lines, including entry-level consumer drones, high-end drones for aerial and surveying purposes, and even landing and underwater detectors in various fields, capable of meeting the needs of different users. In addition to continuously launching products that impress consumers, DJI's drone systems, imaging equipment, and industry solutions have become productivity tools in an increasing number of fields.

01ONE

Invincible in the consumer market

DJI leads the field of civilian drones through technological advantages and market control. In 2017, it had a research and development team of 1500 people, and the peak number of employees in the enterprise reached about 14000. As of the end of 2020, DJI has applied for a total of 5577 invention patents and utility model patents in China. With the explosion of core technology, DJI's products have also experienced explosive growth and quickly occupied the market.

In terms of technology, DJI relies on its technological advantages to be proactive in the face of competition from multiple players entering the consumer drone market, whether it is patent litigation or competition on the same stage. The actual results of previous drone lawsuits and price wars speak for themselves.

In terms of market, DJI's high sensitivity to products and markets, as well as its first mover advantage, have given it a crushing advantage over later "challengers". Taking Zero Degree Intelligent Control as an example, in May 2016, Zero Degree Intelligent Control launched the small unmanned aerial vehicle "DOBBY" with the support of Qualcomm. This entry-level drone that can fit into a pocket avoids DJI's flagship "Phantom" series of drones at the time. But in September of the same year, DJI launched the "Royal Mavic" series. Unlike the Phantom series of Pok é mon, like DOBBY, the Royal Mavic also takes a lightweight route, with an unmanned body that can be folded, weighing 734g, and a range of 27 minutes. In the eyes of consumers with demand, although the YuMavic has a large size and high price, it performs much better in terms of endurance, image transmission, and flight control. The limited portability advantage cannot offset the performance lag.

DJI, with its technology as its foundation, has the ability to quickly iterate products like flipping a page, which is unmatched in the market. Zero Degrees Intelligent Control quickly lost in competition with DJI due to a broken funding chain, which prevented the smooth development of its second-generation product and forced it to face difficulties in layoffs and financing. At present, Zero Degree Intelligent Control has transformed into an industry level drone, focusing on solutions for security, surveying, inspection, and logistics, while also "part-time" drone formation flight performances. Under the competition of DJI, other domestic manufacturers such as Yihang, Daotong Intelligence, Jifei, etc. are also quickly seeking a way out after just finishing the confrontation with DJI.

Overall, DJI is able to dominate the consumer drone market mainly because it can rely on its technological advantages to quickly launch corresponding competitors and achieve commercial victories by better addressing pain points when facing challenges.

02TWO

Three major technological supports for DJI

The world's leading drone manufacturing enterprise is highly praised not only for its outstanding product performance and innovation capabilities, but also for its core technology, with research and development investment exceeding 2 billion yuan. DJI drones have three core technologies.

1、 Rotor chip technology

Rotor chip technology is one of DJI's original core technologies. It is a chip that controls the rotor motor of unmanned aerial vehicles and can achieve precise adjustment of the rotor motor. Through this technology, DJI drones can have super strong wind resistance and hovering ability during flight, and can maintain stable flight status in various complex environments.

Compared with other competitors, DJI's rotor chip technology has significant advantages. It can not only improve the flight performance of drones, but also enhance their balance and sensitivity, making DJI drones more agile and flexible in operation.

2、 Flight Control System Technology

Flight control system technology is another core technology of DJI drones, which is used to control the flight attitude, heading, speed, altitude and other parameters of the drone, achieving intelligent control. This technology enables DJI drones to have various advanced functions, such as automatic return, obstacle avoidance, following, gesture control, etc.

Compared with other competitors, DJI's flight control system technology has higher intelligence and autonomy. This makes the operation of DJI drones simpler and safer, while also providing strong support for DJI drones' competitiveness in the market.

3、 Flight safety assurance system

The flight safety assurance system is one of the important technologies for DJI drones. It is responsible for monitoring various data such as the drone's flight status, battery level, signal strength, etc. Through sound and light prompts or automatic control, it alerts users or prevents drone malfunctions or dangers.

Compared with other competitors, DJI's flight safety assurance system is more intelligent and effective. It can restrict drones from flying in specific areas or at certain altitudes based on geographical location and legal regulations, avoiding any impact on airspace safety. At the same time, DJI's flight safety assurance system can provide comprehensive protection for drones, ensuring their safety during flight.

The three core technologies of DJI drones - rotor chip technology, flight control system technology, and flight safety assurance system - not only improve the performance and operational convenience of drones, but also provide strong guarantees for the safety and stability of drones. The advantages of these technologies make DJI drones highly competitive in the market and lead the development of the global drone industry.

03THREE

DJI supports agriculture

DJI Agriculture not only provides advanced agricultural intelligent equipment, but also offers smart agricultural solutions to customers such as farmers, growers, agricultural cooperatives, and agricultural service institutions. From sowing to harvesting, agricultural practitioners can save time, effort, and worry.

DJI has brought a new way of agricultural production through its independently developed agricultural drones. Traditional agricultural production often requires a large amount of manpower and material resources, while agricultural drones can complete a series of tasks through autonomous flight, such as precise spraying, pest and disease monitoring, greatly improving production efficiency and quality. At the same time, agricultural drones can also achieve real-time monitoring and data analysis of farmland environments by carrying high-resolution cameras and thermal imaging devices, helping farmers better grasp crop growth and pest trends, and thus more scientifically formulate agricultural production plans.

We have also launched multiple innovative products and services in the field of smart agriculture. For example, DJI's "Agricultural Eye" intelligent recognition system can automatically identify crop types and growth status, and provide corresponding planting suggestions; The "Farmer Elf" intelligent management system can achieve real-time monitoring and management of farmland environment, crop growth, and other data through a cloud platform, helping farmers better grasp the agricultural production situation. In addition, DJI has also launched multiple customized services, such as precise spraying schemes for different crops and intelligent greenhouse management, providing more comprehensive support for agricultural production.

DJI is a global pioneer in drone control and aerial imaging systems, a model of innovative technology in China, specializing in providing one-stop services from drone flight control systems to overall aerial photography solutions, from multi axis gimbal to high-definition image transmission.

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